Caring for Your Jewellery: Ensuring Its Timeless Beauty

IMMORTAL JEWELLERY recommends the following care instructions:

Proper Storage

To protect your jewellery from environmental damage, store it in a dark, dry place when not in use. A jewellery box or the original packaging provides the best protection from sunlight, humidity, and dust. Keeping your pieces separate will also help prevent scratches and tangling.

Avoiding Chemicals and Moisture

Exposure to chemicals can diminish the beauty of your jewellery over time. Perfumes, body lotions, sun creams, and household cleaning products can all affect the finish and integrity of your pieces. To minimize contact, put on your jewellery after applying skincare and fragrances, and remove it before washing up, cleaning, or using harsh chemicals.

Caring for Sterling Silver

Sterling silver is known for its elegant sheen, but it requires careful maintenance to preserve its brilliance. Store it in a cool, dry place to prevent tarnishing. Prolonged exposure to chlorinated water can cause discoloration, so always remove silver jewellery before swimming or bathing.

Looking After Plated & Coated Jewellery

For pieces plated or coated with ceramic, rhodium, or 18ct/24ct gold, extra care is required. The plating on rings and other frequently worn pieces may wear down over time due to daily use. To preserve their finish, consider treating them as occasion wear and remove them before engaging in activities that could lead to scratches. If your jewellery’s plating begins to fade, we offer re-plating services to restore its original brilliance.

Embracing the Evolution of Your Jewellery

Every piece of jewellery tells a story, evolving with the moments and memories you create. While proper care will keep it shining for years to come, slight changes over time are part of its journey with you.

If you have any questions or need assistance with maintaining your jewellery, feel free to contact us. Your IMMORTAL JEWELLERY is designed to last—let’s ensure it remains as timeless as the legacy it represents.

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Even relics need remembrance. Clean them, not to preserve the shine— but the story.